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Japan

Official statistics for Japan · population 123,366,734 · 92.3% urban · 85.5% online · GDP per capita $35,951 · ≈ 105,529,793 internet-connected people are addressable in this market.

Official statistics

world_bank · 2025

Total population

123,366,734

2025 · World Bank

Urban population

92.3%

2025 · World Bank

Working age (15–64)

58.8%

2025 · World Bank

Brands selling into Japan

Beauty · Fashion · Tech