← Intelligence hub

Italy

Official statistics for Italy · population 58,915,656 · 69.7% urban · 89.2% online · GDP per capita $43,309 · ≈ 52,564,973 internet-connected people are addressable in this market.

Official statistics

world_bank · 2025

Total population

58,915,656

2025 · World Bank

Urban population

69.7%

2025 · World Bank

Working age (15–64)

63.2%

2025 · World Bank

5 more official indicators

Sign in to unlock the full statistics table, source citations, and one-click export into your campaign brief.

Sign in — it's free

Brands selling into Italy

Food & Beverage